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What We Do

BRANDING

What We Do

At its core, a brand is the impression your audience has of your business.

While your brand must be earned and not bought, there are ways to position and communicate your values and expertise that guide how your audience perceives you. We understand that each avenue in which your brand communicates with your audience is a piece of a larger puzzle. Brand strength happens when each and every piece is cohesive with the overarching message.

Brand Positioning

It is essential to have a clear, distinct, and memorable brand. A good way of doing this is through the process called “brand positioning.” Brand positioning helps businesses set themselves apart from competitors by communicating what they stand for in an easy-to-understand manner that can be easily connected on an emotional level. Consumers identify them as trustworthy almost instantly when they experience and relate to the brand positioning.

  • Brand Positioning Statements
  • Value and Culture Discovery
  • Brand Archetypes
Messaging Development

The outcome of your messaging strategy is vital to success. Your brand's unique message should be reflected in all aspects, from the products themselves or services provided through advertising campaigns and the sales and marketing teams. A chart called a "messaging matrix" can compile the key points of your message to make sure they align with each other. Your audience is more likely to emotionally attach to and retain your message if your communications stay in line with the messaging matrix.

  • Messaging Matrix
  • Content Pillars
  • Audience Key Benefits Research
Thought Leadership

Thought leadership content is all about sharing your unique perspective with the world. Thought leaders have a unique set of skills and expertise that can be resourced and offered to their audience in order build credibility for themselves as an expert in their field. Consistently showing up to answer the tough questions is the single best way to achieve thought leadership.

  • Content Syndication
  • Speaking Engagements
  • Executive Bylines
Public Relations

PR is the best way to get your message out to a broad audience, but it takes time and patience. Identifying key messages and newsworthy content can generate media coverage for and position you as an expert in the field.

  • Press Releases
  • Media Outreach
  • Social Media Management
Category Creation

Define your category and be seen as the expert in your market.

Do you have an effective brand strategy in place? Your brand is what people say about you or your business when you’re not in the room. It’s more than just a logo or a symbol. Your brand evokes certain emotions and should also encompass your values. People tend to confuse marketing and branding or think that they’re one in the same, when they are, in fact, two completely separate components of your business plan that should have separate strategies, as well.

Thought Leadership

Be seen in the right place & at the right time.

Thought leadership content is all about sharing your unique perspective with the world. Thought leaders have a unique set of skills and expertise that can be resourced and offered to their audience in order build credibility for themselves as an expert in their field. Consistently showing up to answer the tough questions is the single best way to achieve thought leadership.

Just like all of branding, thought leadership is earned, not bought. But, there are ways to gain credibility through solid content and thought leadership strategy that identifies critical barriers for your audience, what medium they are using to ask the questions, and where your expertise is most needed.

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Understanding your customers creates brand loyalty.

Vivid Creative takes a unique approach to branding by identifying ways to enrich the brand experience for your audience. Contact us today to find out more about our brand strategy workshops.