A brand positioning statement is critical to your overall strategic business and marketing plans. Yet, few companies have one, use it, or care to write one. BrandWatch defines a brand positioning statement as “a statement that explains what your brand does, who you target, and the benefits of your brand, in a short, concise statement. The […]
Mood Boards: A How-To Guide
A mood board is a visual presentation of a brand. It is composed of the thoughts, images, pieces, textures, and colors that when assembled, can inspire brand creation. Mood boards illustrate the overall style and feel of your brand that should be considered when creating any visual identity piece including the logo, collateral, ads, etc. […]
The Website’s Live! Now What?
Just like changing the oil in your car or killing the weeds in your yard, your website needs regular maintenance to keep it running smoothly for many years. However, unlike the oil and the weeds, your website will not cause any issues on its own but the technology around it will. As technology evolves, your […]