Posts by Marcia Degnan
8 practical tips for creating successful content marketing
“Your content marketing strategy is only as good as the content you produce.” If nobody likes your content, they won’t share it with their friends or followers; if nobody shares your content, there will be no traffic to your website; if there is no traffic to your website, you’re not making any money. It sounds…
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Congressional Federal
Envera Health
Writing a Brand Positioning Statement
A brand positioning statement is critical to your overall strategic business and marketing plans. Yet, few companies have one, use it, or care to write one. BrandWatch defines a brand positioning statement as “a statement that explains what your brand does, who you target, and the benefits of your brand, in a short, concise statement. The…
Read MoreMood Boards: A How-To Guide
A mood board is a visual presentation of a brand. It is composed of the thoughts, images, pieces, textures, and colors that when assembled, can inspire brand creation. Mood boards illustrate the overall style and feel of your brand that should be considered when creating any visual identity piece including the logo, collateral, ads, etc.…
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