When discussing social media marketing, Facebook and Instagram tend to be the platforms that are brought up first in terms of advertising. Other platforms like Twitter and Pinterest tend to get less focus and energy, however, did you know that Pinterest is arguably one of the best ways to drive traffic to your site? Most […]
The Rise of Influencer Marketing
by Rachel Whitfield, Digital Strategist for Vivid Creative Marketing and advertising are constantly evolving and changing. In the most recent decades, we have seen social media completely change the world and the ways that companies are able to reach their ideal consumer. If you’re a business in 2018 and you aren’t familiar with the term […]
In-House Marketing Team vs. a Marketing Agency : The Pros and Cons
By Marcia Degnan, CEO of Vivid Creative Before launching what you will hope will be a successful and illustrious marketing strategy, there seems to be a major question worth answering: will you be accomplishing this through the use of a marketing agency or with an in-house team? Making a decision of this caliber is contingent […]
5 Brand Trends to Watch Out For
by Marcia Degnan, CEO and Creative Director at Vivid Creative It’s no secret that times are changing. It seems that almost on a daily basis, millennials are shaking up a different industry. What many businesses are failing to recognize. however, is that it’s no longer just millennials that are changing their way of thinking. While […]
Getting Started with SEO
By Rachel Whitfield, Digital Strategist at Vivid Creative Do you ever find yourself asking “How long should SEO take until I see results?” “Am I using the right keywords?” “Did I hire the right SEO team?” We hear these questions all of the time. The simple answer is that there is no one-size-fits all solution […]
What is UX and Why is it Important?
By Earl Varona, Web Developer at Vivid Creative As web technology evolves into a more complicated system and websites become a necessity, tech companies and businesses are searching for ways to stand out from their competition. The idea of beautifully designed websites is no longer sufficient in creating a long-lasting and unique product. The website’s […]