By Jena Bright, Sr. Graphic Designer at Vivid Creative It is said that design can make or break a brand. Keeping your collateral and branded materials cohesive and powerful while remaining memorable and effective is a large undertaking. So, how do you find a designer that you trust to be professional and communicate your brand […]
Digital Marketing Trends to Watch Out For
By Rachel Whitfield, Digital Strategist at Vivid Creative Digital marketing is constantly changing. With many new technologies and platforms emerging, there has never been a more exciting time for brands to connect with existing and future consumers. However, the key to success when choosing which platform to leverage in your digital marketing strategy is not […]
Keeping Both Feet on the Marketing Ground
Digital marketing – the obsession of the present and the inevitability of the future. Trying to stay on top of Facebook’s ever-changing algorithms, Google’s newest and greatest analytics reporting capabilities, advanced mobile marketing tools, relevant and exciting videos that will hopefully go viral, and personalized content that changes based on who is reading…*deep breath*…it’s exhausting. […]
Strategy. Why is it the first corner we cut?
By Marcia Degnan, CEO and Creative Director of Vivid Creative Why is Strategy the first corner we cut when we run out of time? It is a familiar tale. The holidays take over and from mid-November to January any work that you are able to accomplish is a bonus. Then, for most of us, January […]
The Role of Design within a Brand
By Jena Bright, Sr. Graphic Designer at Vivid Creative “As much as I love things in flux, I love them within a frame of reference—a consistent reassurance that at least and at last I am the one responsible for every detail. And that is why I love Design.” – Massimo Vignelli In the last lines of […]
4 Creative Ways to Approach Your Audience
By Marcia Degnan, CEO and Creative Director at Vivid Creative Our culture requires that the brands and businesses that they engage with stand for something, meet consumers where they’re at, provide solutions to life’s challenges, and make a positive impact in society. Brands are expected to be living, breathing and evolving with the culture. So […]