Strategy. Why is it the first corner we cut?

Why is Strategy the first corner we cut when we run out of time? It is a familiar tale. The holidays take over and from mid-November to January. Then, for most of us, January brings a quiet spell. Our job is then to retrace the steps and find out what pieces of their approach are not working. Why is it that when we feel like we have run out of time and money, the first corner we cut is the strategy?

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4 Creative Ways to Approach Your Audience

Our culture requires that the brands and businesses that they engage with stand for something, meet consumers where they’re at, provide solutions to life’s challenges, and make a positive impact in society. Brands are expected to be living, breathing and evolving with the culture.

So how does that translate into our marketing? Read more for creative ways to approach your audience.

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