In-House Marketing Team vs. a Marketing Agency : The Pros and Cons

Before launching what you will hope will be a successful and illustrious marketing strategy, there seems to be a major question worth answering: will you be accomplishing this through the use of a marketing agency or with an in-house team? We pulled the top pros and cons of both in-house marketing teams and agencies to give you a better leg up when looking to hire or start your next marketing project.

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5 Brand Trends to Watch Out For

It’s no secret that times are changing. It seems that almost on a daily basis, millennials are shaking up a different industry. While they may be the ones paving the way for trends, there are ripple effects taking place that are revolutionizing the way that consumers access, and respond to, marketing and B2C communication. We’re here to share five brand trends that you should be keeping your eye on in the coming weeks and months.

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The Ugly Truth About SEO

Do you ever find yourself asking “How long should SEO take until I see results?” “Am I using the right keywords?” We hear these questions all of the time. The simple answer is that there is no one-size-fits all solution when it comes to SEO. In this article, we’ll break down three basic things to keep in mind when taking a look at your SEO strategy.

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Strategy. Why is it the first corner we cut?

Why is Strategy the first corner we cut when we run out of time? It is a familiar tale. The holidays take over and from mid-November to January. Then, for most of us, January brings a quiet spell. Our job is then to retrace the steps and find out what pieces of their approach are not working. Why is it that when we feel like we have run out of time and money, the first corner we cut is the strategy?

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4 Creative Ways to Approach Your Audience

Our culture requires that the brands and businesses that they engage with stand for something, meet consumers where they’re at, provide solutions to life’s challenges, and make a positive impact in society. Brands are expected to be living, breathing and evolving with the culture.

So how does that translate into our marketing? Read more for creative ways to approach your audience.

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