by Marcia Degnan, CEO and Creative Director at Vivid Creative It’s no secret that times are changing. It seems that almost on a daily basis, millennials are shaking up a different industry. What many businesses are failing to recognize. however, is that it’s no longer just millennials that are changing their way of thinking. While…

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By Marcia Degnan, CEO and Creative Director at Vivid Creative As a small business, you know it all too well. Your client stops coming to your shop because they found something similar (if not the same product) at a local box store for a lower price. They stop shopping in your store. How do you…

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