A mood board is a visual presentation of a brand. It is composed of the thoughts, images, pieces, textures, and colors that when assembled, can inspire brand creation. Mood boards illustrate the overall style and feel of your brand that should be considered when creating any visual identity piece including the logo, collateral, ads, etc. […]
5 Brand Trends to Watch Out For
by Marcia Degnan, CEO and Creative Director at Vivid Creative It’s no secret that times are changing. It seems that almost on a daily basis, millennials are shaking up a different industry. What many businesses are failing to recognize. however, is that it’s no longer just millennials that are changing their way of thinking. While […]
The Role of Design within a Brand
By Jena Bright, Sr. Graphic Designer at Vivid Creative “As much as I love things in flux, I love them within a frame of reference—a consistent reassurance that at least and at last I am the one responsible for every detail. And that is why I love Design.” – Massimo Vignelli In the last lines of […]
4 Creative Ways to Approach Your Audience
By Marcia Degnan, CEO and Creative Director at Vivid Creative Our culture requires that the brands and businesses that they engage with stand for something, meet consumers where they’re at, provide solutions to life’s challenges, and make a positive impact in society. Brands are expected to be living, breathing and evolving with the culture. So […]
Brand Experience. Marketing’s Secret Weapon
By Marcia Degnan, CEO and Creative Director at Vivid Creative As a small business, you know it all too well. Your client stops coming to your shop because they found something similar (if not the same product) at a local box store for a lower price. They stop shopping in your store. How do you […]