by Rachel Whitfield, Digital Strategist for Vivid Creative Marketing and advertising are constantly evolving and changing. In the most recent decades, we have seen social media completely change the world and the ways that companies are able to reach their ideal consumer. If you’re a business in 2018 and you aren’t familiar with the term…

Read More

By Rachel Whitfield, Digital Strategist at Vivid Creative Digital marketing is constantly changing. With many new technologies and platforms emerging, there has never been a more exciting time for brands to connect with existing and future consumers. However, the key to success when choosing which platform to leverage in your digital marketing strategy is not…

Read More

Digital marketing – the obsession of the present and the inevitability of the future. Trying to stay on top of Facebook’s ever-changing algorithms, Google’s newest and greatest analytics reporting capabilities, advanced mobile marketing tools, relevant and exciting videos that will hopefully go viral, and personalized content that changes based on who is reading…*deep breath*…it’s exhausting.…

Read More

By Marcia Degnan, CEO and Creative Director of Vivid Creative Why is Strategy the first corner we cut when we run out of time? It is a familiar tale. The holidays take over and from mid-November to January any work that you are able to accomplish is a bonus. Then, for most of us, January…

Read More

By Marcia Degnan, CEO and Creative Director at Vivid Creative Our culture requires that the brands and businesses that they engage with stand for something, meet consumers where they’re at, provide solutions to life’s challenges, and make a positive impact in society. Brands are expected to be living, breathing and evolving with the culture. So…

Read More