By Marcia Degnan, CEO and Creative Director of Vivid Creative Why is Strategy the first corner we cut when we run out of time? It is a familiar tale. The holidays take over and from mid-November to January any work that you are able to accomplish is a bonus. Then, for most of us, January…

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By Jena Bright, Sr. Graphic Designer at Vivid Creative “As much as I love things in flux, I love them within a frame of reference—a consistent reassurance that at least and at last I am the one responsible for every detail. And that is why I love Design.” –  Massimo Vignelli In the last lines of…

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By Marcia Degnan, CEO and Creative Director at Vivid Creative Our culture requires that the brands and businesses that they engage with stand for something, meet consumers where they’re at, provide solutions to life’s challenges, and make a positive impact in society. Brands are expected to be living, breathing and evolving with the culture. So…

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By Marcia Degnan, CEO and Creative Director at Vivid Creative As a small business, you know it all too well. Your client stops coming to your shop because they found something similar (if not the same product) at a local box store for a lower price. They stop shopping in your store. How do you…

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