By Rachel Whitfield, Digital Strategist at Vivid Creative
Digital marketing is constantly changing. With many new technologies and platforms emerging, there has never been a more exciting time for brands to connect with existing and future consumers. However, the key to success when choosing which platform to leverage in your digital marketing strategy is not trying to be on every platform, but choosing those that present the best opportunities for you to engage your audience.
Here are three hot digital trends on the rise:
Looking for a way to craft engaging content to captivate your audience? Think smart content. In other words, content that is tailored to your customers needs/wants. Staged, branded content just isn’t cutting it anymore. Focus on talking about the value of your company’s service/products rather than talking about how great your products/service are, working to ensure your content is sincere. Remember, people don’t want to do business with a business, they want to do business with humans.
Keeping in mind smart content, you should encourage your influencers to be transparent about sponsored content they’re providing. As with any other marketing channel, you need a strategy for influencer marketing. Start by putting together an influencer profile. Know who and what you’re looking for. Now that you know who you’re looking for, where do you start looking? A couple of ways to find influencers that align with your company are to research hashtags, search for blogs in your genre, and reach out to those already engaging with your brand.
The rise of AI will help marketers predict the needs/wants of consumers like never before. Imagine it’s 3 a.m., your social media team is off the clock at home, and a customer tweets at your brand asking about a product that’s out of stock on your website. In real time, they get a personalized response. This is the future of digital marketing, this is the magic of AI.
As you craft your 2018 digital marketing strategy remember to make it consumer-centric, keeping these tactics in mind. Put yourself in their shoes, think about what their needs are and what will make them want to share your brand. Making this connection will give you an edge against your competitors.