Messaging, it’s the “voice” of your brand. It reflects the look, feel and tone of your business or organization. To craft engaging messages, you must know your audience, understand their values and have a clear picture of how you want to appear in their eyes.Vivid Creative’s team of content writers possess a powerful blend of skill sets: marketing and writing. They are passionate about making your brand’s voice stand out by finding creative and unique ways to craft key messages.
- Current Content SWOT Analysis
- Review of Brand Voice and Tone
- Keyword Research
- Target Audience Location and Behavior
- Competitor Content
- Industry Trends and Standards
- Keyword Strategy
- Content Campaign Strategy
- Content Calendar
- Content Roadmap
- Brand Messaging Style Guide
- Campaign Development
- Content Creation
- Blog Writing
- Social Media Content Creation & Posting
- Ongoing Content Optimization Recommendations
- Keyword Performance Report
Our five step approach to messaging:
We begin by surveying your current content and reviewing your brand voice and tone. To inspire direction for the next four phases, we complete a Content Messaging SWOT Analysis.
In the Research phase, we take a close look at your target audience, their location and behavior. We also perform keyword research and investigate competitor content, looking for gaps in their current content offerings. Throughout this phase, our team will provide you with a clear picture of the industry trends and standards.
A good message is only as good as the strategy behind it. In this phase we strategize with our clients on keywords and content campaigns. Our extensive content calendar and customized content roadmap will outline a distinct path to achieving your content goals.
From blog writing to ghostwriting, in this phase we offer the content creation services needed to develop your campaign. Our Brand Messaging Style Guide will standardize your brand’s voice and tone so it can be easily applied across all your content channels. In addition to writing, we provide social media content creation and posting.
Since content is always evolving and changing, we deliver ongoing content optimization recommendations. These SEO and Adword recommendations are based on your keyword performance report, A/B testing and search engine industry updates.