MessagingWhether you write the content yourself of you have a team of content writers it is imperative that your messaging follow the look, feel and tone of your brand. Our team of content writers are passionate about finding creative and unique ways to set your brand apart through your messaging.
- Current Content SWOT Analysis
- Review of Brand Voice and Tone
- Keyword Research
- Target Audience Location and Behavior
- Competitor Content
- Industry Trends and Standards
- Keyword Strategy
- Content Campaign Strategy
- Content Calendar
- Content Roadmap
- Brand Messaging Style Guide
- Campaign Development
- Content Creation
- Blog Writing
- Social Media Content Creation & Posting
- Ongoing Content Optimization Recommendations
- Keyword Performance Report
Our Messaging ProcessWhether you write the content yourself of you have a team of content writers it is imperative that your messaging follow the look, feel and tone of your brand. If you are a bank, chances are you don’t want to use messaging that includes ‘lol,’ ‘dude,’ and ‘that’s the bomb.’ At the same time, if you are a surf shop you may opt to use ‘dude’ instead of ‘ladies and gentlemen.’ The key is knowing your audience, understanding their values and having a clear idea of how you want to be perceived by them.
Tagline CreationTaglines are a great way to communicate what you do or how you approach business. Taglines can be as clear as The Pillow Company - Making Down Pillows Since 1965 or as fun as The Pillow Company - Taking the weight of the world off your shoulders. The goal is to engage with your audience, communicate your brand’s personality and create a cohesive brand identity.
Our team of Content Writers and Brand Strategists are passionate about finding creative and unique ways to set your brand apart from the competition through taglines and messaging. We would love to hear from you about your brand messaging!