Writing a Brand Positioning Statement
A brand positioning statement is critical to your overall strategic business and marketing plans. Yet, few companies have one, use it, or care…
Mood Boards: A How-To Guide
A mood board is a visual presentation of a brand. It is composed of the thoughts, images, pieces, textures, and colors that when…
The Website’s Live! Now What?
Just like changing the oil in your car or killing the weeds in your yard, your website needs regular maintenance to keep it…
Using Pinterest to Drive Traffic to Your Website
When discussing social media marketing, Facebook and Instagram tend to be the platforms that are brought up first in terms of advertising. Other…
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The Rise of Influencer Marketing
by Rachel Whitfield, Digital Strategist for Vivid Creative Marketing and advertising are constantly evolving and changing. In the most recent decades, we have…
In-House Marketing Team vs. a Marketing Agency : The Pros and Cons
By Marcia Degnan, CEO of Vivid Creative Before launching what you will hope will be a successful and illustrious marketing strategy, there seems…
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5 Brand Trends to Watch Out For
by Marcia Degnan, CEO and Creative Director at Vivid Creative It’s no secret that times are changing. It seems that almost on a…
Getting Started with SEO
By Rachel Whitfield, Digital Strategist at Vivid Creative Do you ever find yourself asking “How long should SEO take until I see results?”…
What is UX and Why is it Important?
By Earl Varona, Web Developer at Vivid Creative As web technology evolves into a more complicated system and websites become a necessity, tech…
What to Look for When Choosing a Designer
By Jena Bright, Sr. Graphic Designer at Vivid Creative It is said that design can make or break a brand. Keeping your collateral…
Digital Marketing Trends to Watch Out For
By Rachel Whitfield, Digital Strategist at Vivid Creative Digital marketing is constantly changing. With many new technologies and platforms emerging, there has never…
Keeping Both Feet on the Marketing Ground
Digital marketing – the obsession of the present and the inevitability of the future. Trying to stay on top of Facebook’s ever-changing algorithms,…
Strategy. Why is it the first corner we cut?
By Marcia Degnan, CEO and Creative Director of Vivid Creative Why is Strategy the first corner we cut when we run out of…
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The Role of Design within a Brand
By Jena Bright, Sr. Graphic Designer at Vivid Creative “As much as I love things in flux, I love them within a frame…
4 Creative Ways to Approach Your Audience
By Marcia Degnan, CEO and Creative Director at Vivid Creative Our culture requires that the brands and businesses that they engage with stand…
Brand Experience. Marketing’s Secret Weapon
By Marcia Degnan, CEO and Creative Director at Vivid Creative As a small business, you know it all too well. Your client stops…
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