Content Marketing Tips

8 practical tips for creating successful content marketing

“Your content marketing strategy is only as good as the content you produce.” If nobody likes your content, they won’t share it with their friends or followers; if nobody shares your content, there will be no traffic to your website; if there is no traffic to your website, you’re not making any money. It sounds…
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Writing a Brand Positioning Statement

A brand positioning statement is critical to your overall strategic business and marketing plans. Yet, few companies have one, use it, or care to write one. BrandWatch defines a brand positioning statement as “a statement that explains what your brand does, who you target, and the benefits of your brand, in a short, concise statement. The…
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Mood Boards: A How-To Guide

A mood board is a visual presentation of a brand. It is composed of the thoughts, images, pieces, textures, and colors that when assembled, can inspire brand creation. Mood boards illustrate the overall style and feel of your brand that should be considered when creating any visual identity piece including the logo, collateral, ads, etc.…
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The Website’s Live! Now What?

Just like changing the oil in your car or killing the weeds in your yard, your website needs regular maintenance to keep it running smoothly for many years. However, unlike the oil and the weeds, your website will not cause any issues on its own but the technology around it will. As technology evolves, your…
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Using Pinterest to Drive Traffic to Your Website

When discussing social media marketing, Facebook and Instagram tend to be the platforms that are brought up first in terms of advertising. Other platforms like Twitter and Pinterest tend to get less focus and energy, however, did you know that Pinterest is arguably one of the best ways to drive traffic to your site? Most…
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