First impressions are everything. Your website is likely the first introduction your potential customer will have to your brand or organization.
Our role at Vivid is to exceed the expectations you have for your brand’s website in the ever-changing world of digital marketing.
Websites and User Flow Development
It’s imperative that your website does two things: accurately conveys your brand and showcases all of the information you would want a potential customer to know about your business.
By aligning industry best practices with strategic web solutions, we create a website that will help you to evolve over time and consistently meet the needs of your audience.
- Website SWOT Analysis
- Website Health Check
- Keyword Research
- Industry User Flow Best Practices
- Competitor Websites
- Industry Trends and Standards
- User Experience (UX) Strategy
- Keyword Strategy
- Website Content Strategy
- Website Wireframes
- Search Engine Optimization (SEO) and Digital Strategy
- Title and Meta Tag Recommendations
- Website Roadmap
- Customized Website/User Interface (UI) Design
- Integrated Content Management Systems (CMS)
- Ecommerce Platforms
- Mobile Optimization/Responsive Functionality
- Landing Pages
- Backlink Integration
- Customization of Analytics
- Search Engine Optimization (SEO) Implementation
- Analytics and Reporting
- Ongoing Search Engine Optimization (SEO) Management
Our five step approach to website development:
To begin, we conduct a Website SWOT Analysis by reviewing User Experience Analytics, main messages and call to actions. We also perform a Website Health Check that audits your site’s information for confusing messaging, broken links and mobile optimization. To conclude this phase, we take a detailed look at the backend of your site’s platform to monitor site speed and SEO.
In the Research phase, we review competitor’s websites and explore market trends and industry standards. Through this research we establish User Flow Best Practices and begin to test user preferences by applying different methods of site functionality. Another key part of this phase is search engine and keyword research.
Applying the findings from the Assess and Research phase, we create a Website Roadmap that features a User Experience (UX) Strategy, wireframes layout and Content Strategy. In addition to the site roadmap, we provide an extensive SEO and Digital Strategy that focuses on keywords, title and meta tag recommendations. This phase lays the foundation for building a website uniquely customized to your audience.
At this stage, we begin to design and build your customized website/user interface (UI) design. We help you navigate ecommerce platforms and choose the best integrated content management system. Our team pays particular attention to mobile optimization as well as responsive functionality. Once the wireframes are approved, our developers construct your landing pages; but the work doesn’t stop there. Backlink integration, customization of analytics and SEO implementation are all services that can be expected.
Before launch, Google Analytics is placed on your site to monitor traffic, engagement, bounce rates, etc. Basic SEO will also be implemented on the site, including heading tags, alt tags and metadata. Reporting is provided as well as ongoing SEO optimization management.