Our five step approach to the website process:
STEP ONE : ASSESS
To begin, we conduct a Website SWOT Analysis by reviewing User Experience Analytics, main messages and call to actions. We also perform a Website Health Check that audits your site’s information for confusing messaging, broken links and mobile optimization. To conclude this phase, we take a detailed look at the backend of your site’s platform to monitor site speed and SEO.
STEP TWO : RESEARCH
In the Research phase, we review competitor’s websites and explore market trends and industry standards. Through this research we establish User Flow Best Practices and begin to test user preferences by applying different methods of site functionality. Another key part of this phase is search engine and keyword research.
STEP THREE : STRATEGIZE
Applying the findings from the Assess and Research phase, we create a Website Roadmap that features a User Experience (UX) Strategy, wireframes layout and Content Strategy. In addition to the site roadmap, we provide an extensive SEO and Digital Strategy that focuses on keywords, title and meta tag recommendations. This phase lays the foundation for building a website uniquely customized to your audience.
STEP FOUR : DEVELOP
At this stage, we begin to design and build your customized website/user interface (UI) design. We help you navigate ecommerce platforms and choose the best integrated content management system. Our team pays particular attention to mobile optimization as well as responsive functionality. Once the wireframes are approved, our developers construct your landing pages; but the work doesn’t stop there. Backlink integration, customization of analytics and SEO implementation are all services that can be expected.
STEP FIVE : REPORT
Before launch, Google Analytics is placed on your site to monitor traffic, engagement, bounce rates, etc. Basic SEO will also be implemented on the site, including heading tags, alt tags and metadata. Reporting is provided as well as ongoing SEO optimization management.